Hat tip to my pal Geoff Peterson for inspiring this idea! (Smile)
Is there a company that you really, really want to get into? Well, there is a way to increase your chances of being found and contacted without being a nuisance to the recruiter. Its called “Careersite Spying.” In a nutshell, you find out the pool of talent the company is recruiting from and then you make sure that your resume is there for them to “stumble across.” (wink) Its a pretty simple strategy that is easy to execute, depending on the ATS (applicant tracking system) that a company uses. Let me show you what I mean, step by step.
1. Okay, this is the website for the insurance company – Prudential. (Just in case that big blue company logo escapes your eye.)
2. Let’s go over to the Careers section of their site.
3. When I get to their Careers page, my inclination is to search for a job to use as an example. However, when I scroll down a bit, I see that they have links to their “Latest Openings” so I decide to click one of those instead. (No biggie, the strategy will still work.)
4. The job I saw was for a Business Analyst. Okay, whatever… I click the “Apply Online” button.
5. Since I am a new user, I have to go through a couple of hoops like signing up and agreeing to privacy policies, et cetera. Its a bit of a pain because I don’t feel like doing it. But oh well…
6. Okay, after I have registered on the site, the first thing I notice is “How did you hear about us?” in big red letters. (Big smile)
7. I have a various options here to choose from. Among them are: Campus Recruiting, Career Fair, Internet, et cetera. By using the scientific process of eenie-meenie-minee-moe, I pick “Career Fair”
8. When I choose “Career Fair” a second drop down menu appears and I am given more options to choose from. Among them, “100 Black Men of America,” “Al Dia Job Fair” and “Asian Diversity Career Fair.”
So… based on this method I can find out the following:
- All of the Career Fairs that Prudential Recruiters will attend.
- All of the colleges that Prudential Recruiters recruit from.
- All of the websites that Prudential is posting their jobs on (Internet option)
- All of the Print media Prudential is advertising in
- All of the Professional Associations that Prudential targets
- All of the Social Media channels that Prudential markets through (FYI, so far its only Linkedin and Facebook. No Twitter?)
- Et cetera…
So if I really, really want to get into Prudential, it would be in my best interest to position my resume to be found in most (if not all) of those places. Make Sense?