Recently, Twitter announced some new search functionality to its bag of tricks. Where did they make the news? Where else? (See below)
— Twitter (@twitter) January 29, 2014
When I saw this, I thought immediately of churches. Why? I recognized how it could be leveraged to attract visitors.
In a nutshell…
1) Search Twitter for certain keywords or phrases.
2) Refine that search to people that are tweeting “near you.”
3) Engage said people and invite them to visit your church.
If you like this idea, download the Twitter app to your iPhone. (I imagine it would work the same on an Android phone, but I only have an iPhone.) Once you have the Twitter app open on your phone, look for the magnifying glass.
What “my area” is exactly, I cannot say. When I scroll through my search results, I notice that some are shown as being in my state (Georgia), others were 20 miles away from where I presently am and a few much closer.
For the sake of imagination, consider these searches:
# bored and alone
# help me lord
# too much stress
# family fun
# need church home
# need somebody
# “listen to me”
So, what do you think? I had a few more ideas but, will save them for future posts. For now, I would like to know yours. What do you think of this idea?
P.S. Although this post is centered around the Twitter mobile app, look for this function to come to the desktop version very soon. By the way, are you following me on Twitter? Are we connected on LinkedIn?