I love me some Netflix. Such being the case, I have an emotional investment in its success. That being said, I want to share an idea on a recruitment strategy that could benefit Netflix for the life of the enterprise. Intrigued? If so, read on.
Let’s imagine that you have applied for your dream job at Netflix. At some point, you would have volunteered your email so Netflix could contact you later. Should you login into Netflix with the same email you used to apply for a job, you would get additional choices. Check out my mockup below.
Clicking the “Jobs at Netflix” option would connect you to a special landing page showcasing jobs relevant to your background and videos promoting the culture of the company. How cool is that? Now, I realize that some would prefer not to have the “Jobs at Netflix” choice on their profile and I can understand why. What if a co-worker stops by to see your new big screen TV?
“Hey,” they say. “When I login to Netflix I don’t see a jobs option. Why do you have one?”
So, should this strategy be enacted, Netflix should give users the ability to turn off the “Jobs at Netflix” button. They should also send them an email before the button is live on their profile along with an explanation of how it got there. Make sense?
What do you think of this idea?