In this episode of The Jim Stroud Show, Jim answers a question about customizing resumes. Is it really, really necessary to create a different version for every job you apply for? Tune in to hear Jim’s advice and more!
I recently discovered a “Social Butterfly” opportunity online and thought that I would be a very compelling candidate. I am sharing it here for the benefit of recruiters and/or entrepreneurs who may be interested in discussing this type of role with me. I am also adding a reasonable business case why I should be considered as well.
# Social Butterfly Job Description
# Why you should hire me for the role
# My Resume and Career Highlights
# Social Butterfly (a.k.a. Social Media Marketing Manager)
[Company] is seeking a Social Butterfly, someone to yell from the rafters about what great things we are doing and bring a voice to what are customers are saying about us. Long gone from the cocoon, you’ll have the opportunity to serve as the hub of information for [Company], the ability to reach out and touch someone, and the invaluable role of providing feedback to the team across all functions – Marketing, Public Relations, Customer Support, Development and Technical Support. If we’re doing it, ante up because you’ll have a hand to play.
As our Social Butterfly, here’s some of what you’ll be doing…
You are our voice!
Like Ty Webb says to his protégé Danny Noonan, “Just be the ball, be the ball, be the ball,” as our advocate your primary role is to “just be the customer.” (Who wouldn’t want to work for a company that quotes Caddyshack in a job description?!) The only way to do so with any glimmer of success is if you’re a good listener, love monitoring what’s going on, and being active in understanding what people are saying in the “community.” You’ll also have to actually engage with users, responding to their requests and needs, or just through conversations, both privately and publicly. We need a social butterfly, not a wallflower!
You are our evangelist!
One thing we know is that trust is everything in this business. On the list of things to do, our evangelist will promote events, products and updates to [ Company]’s users through the best way you know how…your social media toolbox. As you’re part of the community, you have to develop and maintain a high degree of trust and support.
You are our communicator!
Working across [ Company], the Social Butterfly will have a role to play in determining, evolving and executing [ Company]’s communication strategy. Execution is huge! No social butterfly could thrive without being super-familiar with all the tools of trade. No need to mention them…you know what they are.
You are our sponge!
Our Social Butterfly loves feedback and figuring out how the rest of the team can use it to make [ Company] better. ‘Nuff said!
Who are you?!
Ever watched a butterfly in action? They don’t just flit around aimlessly. There’s method to the madness, for sure. As they go around the garden, gleaning a little nectar from each flower before moving on, they move with beauty and purpose. Our Social Butterfly is no different. You’re social. You’re a people person. You’re gregarious. You have grace and ease. Jeez…life wouldn’t be the same without you!
Still interested, but want more corporate speak?
Your accountabilities will include…
- Serve as the initial point of contact for inbound requests from [ Company]’s users and the web at large; monitor online conversations and participate in them to build brand visibility and thought leadership.
- Identify, analyze and escalate issues, patterns and trends in customer requests, as well as product and marketing performance.
- Identifying and facilitate user generated content.
- Author blog posts, articles, podcasts, videos and screencasts – whatever media you want to use – to creatively communicate product uses.
- Establish metrics and report on them on a regular basis, including recommendations.
- Identify and engage advocates.
- Creatively and proactively assist customers.
- Participate in professional networking by interacting with peers and influencers and attending events.
- Stay up-to-date on new social media tools, best practices and how other organizations and companies are using them, so that [ Company] can continue to be an early adopter.
Desired Skills & Experience
What you must have…
- You spend a lot of time online and stay up-do-date on new, fun things out there for web savvy users, as well as regular people.
- You have excellent communication skills.
- You love to write and enjoy sharing your ideas with others.
- You are an independent, creative self-starter who loves running with things while keeping everyone inside and outside the company in the loop.
- You are net savvy – addicted to social networking sites and all things web.
- You love helping people and find it rewarding to solve their problems; then you love to proactively use that experience to make the whole service better.
- You have the ability to work cross functionally.
- You like working hard and thrive on the excitement of a goal-oriented team.
- You enjoy learning and are curious.
One more thing to push you over the top…
Your Social Butterfly (Social Media marketing) role is (in all modesty) the perfect role for me.
I love social media.
- I have used Social Media to develop large audiences (50,000+) across multiple platforms.
- My twitter blog was cited by Monster.com and Entrepreneur Magazine
- I have won multiple awards in connection to my blogging. (corporate and personal blogs)
I have produced several video web series (corporate and personal series).
I have produced several podcast series
- The Recruiters Lounge Podcast
- Jobseekers Revenge Podcast
- The EnglishCafe Business Podcast
I am comfortable being the “face” of a company
- Served as an evangelist and EmCee for SourceCon, a global conference for 3 years in a row.
- Served as an evangelist and leading personality at EnglishCafe during my tenure.
I understand video SEO
- Search Google for “resume social media manager” and you will see my videos on page one.
- Search Google for “Microsoft Canada Development Center” and see my videos on page one.
Furthermore, I have created comics, screenscasts and managed training and competitive intelligence projects for Fortune 500 companies. I am known for being an innovator and am very net savvy.
Your opportunity sounds VERY interesting. Can we talk?
# My Resume and Career Highlights
“In case you didn’t know,” he says to me. “I am open to new opportunities.”
I nod my head as I listen.
“I have applied for job after job after job, but not getting anywhere.”
I nod again and ask the kind of work he wants to do and as he tells me his story, my thoughts drift to myself. (Sorry, but they did.) I get approached for opportunities, but not for what I want to do, I mean really want to do. Instead, I get opportunities pitched to me that fit my background. I know that it only makes sense for that to be the case, but I keep hoping that a recruiter or entrepreneur can use some imagination and create a role that meets me where I am and where I would like to be. I only share this because after giving someone some job search advice, I am going to eat my own dogfood.
I am presently consulting for a few clients, so I figure if I am going to this, its better now than never. The advice I gave someone was to continue job searching as he has been and to read my blog for additional strategies. In addition to that, I suggested that he find jobs that are PERFECT for them. And when I say perfect, I mean that he could build a strong business case as to why he would be the ideal candidate for the position. When he find those roles, I suggested that he blog the job description and give a business case as to why he should be hired. I told him not to mention the company where he got the job description (so as to reduce his competition) and I said that I would do the same so as to serve as an example. So since I strive to keep my promises, in the next post (or maybe next few posts) I will do the same. Worst case, I help someone else get a gig. Best case, I get my dream job.
We’ll see what happens…
In this episode of “The Jim Stroud Show,” Jim interviews recruiters and HR managers and asks them for advice to share with jobseekers. Plus, Jim shares a testimonial from a viewer and shares the advice that spurred a generous donation. ( Scroll down for more jobhunting resources. )
JOB HUNTING RESOURCES:
* Want more info on how to be found by recruiters (and get hired fast?) http://bit.ly/resumeseo
* Read The Hidden Job Report to find thousands of unadvertised jobs! http://hiddenjobreport.com
* Watch JSTN (Job Search Television Network) http://www.myjstn.com
* I contributed content to: “Get a Job!” by David B. Wright | http://amzn.to/dVGf0O
* I contributed content to: Guerilla Marketing for Job Hunters 2.0 http://amzn.to/g51JP9
* Check out Augmented Resumes! http://www.augmentedresumes.com
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TheLadders invited me to visit with them and check out their operations during their “Position Accomplished” summit. Why me? I suppose because I have some influence in the HR / Careers Space. (shrugging shoulders) I had heard about TheLadders and how they only promote 100K+ jobs to those who pay for their service, but that’s all I knew. Since it was a free trip to New York, lodging and a meal (and since I had never been to NY before), I said, “yeah, why not?”
Some other people from the industry were there (Gerry Crispin, Kevin Wheeler, John Sumser, Fistful of Talent and others) and that was a bonus as some of them I had only read about (or exchanged tweets, emails, et cetera) but never really met in-person. So, again, another bonus.
So, I visited their offices and made a video about it. (What are the odds of that?) My impression was that TheLadders is a company that is growing and definitely, not risk adverse. I liked that they did not outsource their tech jobs and that they seemed to be building a culture where customer service is everything. (It made me wonder if they picked up a trick or two from Zappos.) I was surprised to hear that they were growing during a recession and thought that it spoke volumes about them and what they have to offer. I mean, if you’re going to pay for a service to find a job when there are so many free alternatives, I can only assume that they have a service worth paying for. I thought the Founder represented the company well in answering my questions and (to his credit) was as transparent as I thought he should be with my questions and the queries others had during my visit there. I did not ask about their latest commercial when I was there, but after a few email exchanges, I found out that the people featured in the commercial are all customers of TheLadders and that (in some sort of survey) the ad has a “3 to 1 positive sentiment.”
SIDEBAR: Umm… okay, for the record, I thought the commercial was weird and wacky and if the intention was to spark controversy, it definitely did its work. I thought the concept was cool, but the finished production was a bit too edgy for my tastes. Just sayin… Also for the record, I LOVE their commercial featuring the b-movie monster and the one where they place $100K under sealed glass in a public square. Very, very cool! Okay, back to my rant now…
A day or so ago, I caught wind of a disturbance in the force. It seems that some of my colleagues who attended the Position Accomplished Summit were getting some flack about posting their (overall) positive opinion of TheLadders. I read through some of the comments and raised an eyebrow at how passionately (some) people were against TheLadders and even going so far as to call them a scam. Wow!
I scanned through the article about TheLadders being a scam and if it is true, I would be very surprised. I did not get the impression that TheLadders were run by shysters, but by people who are (presumably) trying to prevent a negative online reputation and more importantly, seeking to bring the best value they can to their customers. My conversations at TheLadders extended to several people who worked there and not just the Founder. Just FYI…
Okay, so I have never been a customer and prior to my visit was wholly indifferent to them, so far be it from me to be an apologist for them now. What I can say is that after being there, my impression of the company was positive. I thought the people I met represented them well. From what I could see, they are serious about customer service and they are hungry for more success. Yes, I could be totally wrong and simply conned into this impression, but I doubt it.
For the sake of being objective, here are a few links from my colleagues who attended the “Position Accomplished” Summit so you can read what they have to say:
- HR Happy Hour – Episode 84 – ‘Live from New York’ (Great podcast!)
- Kelly Dingee’s ‘What I Really Think About The Ladders Ad…‘
- Josh Letourneau’s TheLadders: More Cirque Du Soleil Than Evil Empire (Very interesting comments)
And here are a few links from a couple of people who were not in attendance, but whose opinions I respect nonetheless.
- TheLadders: Job-board salary fraud? http://bit.ly/e1dgNU (Wow!)
- Liars at The Ladders http://bit.ly/fBBbZU
- The Ladders Is The Single Biggest Piece Of Crap — The Cynical Girl http://bit.ly/fPMzvW
So, when its all said and done, my position is this. Their service costs $35.00 (more or less, I think that’s the cost) a month. They even have some sort of free version you can play around with as well. If you like their service (and a lot of people do), then keep paying for it. If you don’t like the service, don’t buy it. At the end of the day, that is the only real choice to be made.
If you care to vent about TheLadders or pose questions to them, feel free to leave a comment below. I will give them a heads up and ask them to respond in kind. For now, scroll down a bit further and check out the video I made commemorating my trip. Hope you enjoy it. (If not, I will refund your money back.) Cheers… Jim
Road Trip to TheLadders.com
P.S. TheLadders did not pay me to produce this video. I just thought it would make a great blogpost. Just fyi…