How To Use Company Culture To Attract Passive Candidates

Working for Randstad Sourceright
I gave a webinar recently on company culture. Check it out below. Let me know your thoughts?

“How To Use Company Culture To Attract Passive Candidates”

Sourcing the most in-demand tech talent is a start. But with high competition for these candidates, it’s not just the job that needs to stand out — your company must, too. Watch the on-demand webinar featuring Jim Stroud, Senior Director of RPO Recruitment Strategies at Randstad Sourceright, to learn how to build and communicate a work culture that attracts the most sought-after tech candidates.

You’ll learn:

• Key strategies for building a company culture that in-demand tech professionals are looking for
• How to identify the aspects of your unique culture that resonate the most with your target candidates
• How to most effectively promote your company culture in your social recruiting efforts

In memory of Marie Journey

Marie Journey was an innovator in the video, social, and mobile recruiting space. Her sudden death has created a great sense of loss to our industry. She was also a very loving mother who protected and cared for her son, Bear. In her memory, I would like to raise some funds to contribute to Easter Seals, so that one last time, Marie can change a child’s life. Click here or on the image below to be taken to a page where you can donate to this cause. Help in any way that you can…

In memory of Marie Journey

The Lone Ranger Manifesto

1956 Lone Ranger & Silver
Next to my father, the only other man I looked up to when growing up was The Lone Ranger. I suspect that was because he and I would watch The Lone Ranger together during the summer months when I was out of grade school. Sometimes we would meet the masked man with a bowl of popcorn and cherry Kool-Aid and other times we would be empty handed, but always there was a surge of excitement when we sat in front of our huge floor-model television. The Lone Ranger was my father’s favorite when he was a child and now the legacy has passed to me. I may not remember each episode and nuance, but there are several things about The Lone Ranger mythos that has helped to transform me into the person I am and the person I hope to be.

Silver bullets, a black mask, a white horse and Tonto mean more in the maturity of my adulthood than they did in my childhood, but I always had an appreciation for them (even when I was not totally sure what I was celebrating). Webster defines a manifesto as “A public declaration of principles, policies, or intentions, especially of a political nature.” If you would indulge me, I would like to explain and evangelize what I call “The Lone Ranger Manifesto” with the hope that it becomes not just a series of amusing observations, but a moral template to live by.

THE LONE RANGER HAD A CAUSE, it was called justice. His 9 to 5 was avenging those who had been wronged, standing up for people who could not defend themselves and aiding the law to bring wrongdoers to justice. If one was to measure the amount of evil in the world and compare it to one decent person determined to reverse its course, the odds of success would be near zero. Yet, the magnitude of this mission never slowed the passion or tenacity of The Lone Ranger. Despite numerous pitfalls, fist-fights or gun battles, The Lone Ranger never stopped trying to accomplish the impossible.

THE LONE RANGER HAD TONTO and that alone was a wonderful, if not a miraculous thing. No one man has all the skill, talent, or knowledge to do everything; this is why it is important to team yourself up with someone whose strengths compensate for your weaknesses. According to the legend of The Lone Ranger, it was Tonto who saved The Lone Ranger’s life and (in one modern remake) it was Tonto who trained The Lone Ranger to fight with silver bullets. This brings to mind what I think is a very poignant observation.

Once The Lone Ranger and Tonto (his faithful Indian companion) had saved the day, the question was always asked, “Who was that masked man?” In most of the episodes I remember, no one gave much thought to Tonto. Whenever The Lone Ranger was spoken of or described in a newspaper, Tonto was conspicuously absent. Yet, the masked man would not be who he was without Tonto. And I thought to myself, “Why would Tonto stick around when he was not reaping the reward of notoriety and legend?” And then it hit me, Tonto shared in The Lone Ranger’s vision so much, that it transcended personal benefit or desire for recognition.

In addition to the shared mission of bringing justice to the Old West, The Lone Ranger and Tonto had (to some) an inexplicable friendship. Consider the cultural and historical significance of a white man and an Indian referring to one another as  “kimosabe” which is translated “blood-brother.” In all likelihood, they should have been uneasy allies at best. Judging by the increasing territorial claims and disputes between settlers and Native Americans, it would seem that there would be no common ground between them. Yet, they were bound by a vision that eclipsed racial divide and personal interest.

Lone Ranger and Tonto-1956

THE LONE RANGER ALWAYS OPERATED IN SECRET whenever he performed good deeds. How could he not? He was always in a mask by habit and nature. There were times when he chose to reveal himself in order to facilitate an end result or when he asked Tonto to make a query, but more often than not he was in disguise as a grizzly old prospector, a hooded priest, or simply an unannounced stranger. When camouflaged, he gathered information on who was in need, what situation prevented good people from helping themselves and then pursed a course of action to assist. Once it was all over, he slipped away before anyone could thank him and he never sought praise for what he did. Afterall, he was pursuing a mission and making strides towards that goal was its own reward.

THE LONE RANGER HAD SILVER BULLETS and I never considered that when I was younger, but silver bullets cost money to produce. How much money did he leave behind when he fired bullets at the bad guys? I never saw an episode where The Lone Ranger went back to collect his bullets. I also notice now that The Lone Ranger always rode in style; he and Tonto’s costume were always pressed, there horses were healthy and neither man seemed to be losing any weight. I also reflect on how The Lone Ranger could go anywhere at anytime to complete whatever mission he was on. All that to say, The Lone Ranger had resources that he chose to use for the benefit of others rather than live an opulent lifestyle centered on himself. He was a classy guy indeed.

THE LONE RANGER LIVED BY A MORAL CODE. He never seemed to wonder what was right or wrong and although I can not say this with any certainty, I believe The Lone Ranger was a Christian. I never saw him read a bible, but his life was a sermon to those who heard of him. Especially in light of Isaiah 1:17: “Learn to do well; seek justice, relieve the oppressed, hear the orphan’s plea, defend the widow.” Is that not all The Lone Ranger performed?

So all this being said, I would like to lay out a few rules to live by:

  • Have a vision for your life that is too big for you to accomplish alone.
  • Seek out those who can complement your weaknesses and feed your strengths. Do not allow differences to blind you from those who could prove to be your greatest asset. At every opportunity, work with those who can place the vision of your mission above personal benefit.
  • Do not seek the praise of others, nor special recognition, only the end result of your mission.
  • Gather resources to accomplish your vision and manage them well.
  • Live by a moral code.

Many people today are unaware of The Lone Ranger and what he stood for. While he rides on in legend, his values and character can (and should) continue in all who recognize the need for such in business, society and life. It is my hope that all who read this, heed the call of The Lone Ranger’s yesteryear in this present day.

Hi-yo silver! Awaaayyy…

P.S.  THE LONE RANGER and associated character names, images and other indicia are trademarks of and copyrighted by Classic Media, Inc. All rights reserved.

A Ridiculously Easy Way Netflix Recruiters Can Keep Their Candidates Warm

Jim StroudI love me some Netflix. Such being the case, I have an emotional investment in its success. That being said, I want to share an idea on a recruitment strategy that could benefit Netflix for the life of the enterprise. Intrigued? If so, read on.

Let’s imagine that you have applied for your dream job at Netflix. At some point, you would have volunteered your email so Netflix could contact you later. Should you login into Netflix with the same email you used to apply for a job, you would get additional choices. Check out my mockup below.

Recruitment strategy for Netflix

Clicking the “Jobs at Netflix” option would connect you to a special landing page showcasing jobs relevant to your background and videos promoting the culture of the company. How cool is that? Now, I realize that some would prefer not to have the “Jobs at Netflix” choice on their profile and I can understand why. What if a co-worker stops by to see your new big screen TV?

“Hey,” they say. “When I login to Netflix I don’t see a jobs option. Why do you have one?”


So, should this strategy be enacted, Netflix should give users the ability to turn off the “Jobs at Netflix” button. They should also send them an email before the button is live on their profile along with an explanation of how it got there. Make sense?

What do you think of this idea?