Do This! Not That. Employer Branding Tips During a Pandemic

Jim Stroud examines the way companies are treating their workers during this Coronavirus Covid-19 pandemic. Some enterprises are severely damaging their employer brand by the way they are laying off their staff whereas others, are going above and beyond to do all they can for their workers. Companies featured in this episode: Dig, Bird, HEB, Facebook, Activision and PaloAlto Networks. | Articles cited in this episode can be found on the Proactive Talent blog.

Coronavirus: The Good, The Bad and The Lovely

IN THIS EPISODE OF TRIBE TV

THE GOOD: HIRING
THE BAD: LAYOFFS
THE LOVELY: WE ARE IN THIS TOGETHER

The Coronavirus has stymied the growth of a booming American economy and is threatening to trigger a recession that will affect the world. In response, some companies are massively hiring workers who are struggling during these uncertain times. However, does that good will signal something that Americans should be wary of? In this episode of Tribe TV, Jim Stroud – VP, Marketing for Proactive Talent, examines the economic impact of the Coronavirus, how businesses are coping and how even the worst of times bring out the best in people. / Please subscribe to this blog – NOW. New episodes are produced twice monthly.


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ABOUT PROACTIVE TALENT

Proactive Talent is the leading power partner to your recruiting engine. We’re a coalition of recruiting and talent brand practitioners who provide the necessary tools to tighten your hiring gaps, bolster your retention rates and embolden your company mission, giving you the competitive edge needed in the ever-changing recruiting industry. With a holistic approach, we work alongside clients to help them build a powerful recruiting engine that enables them to efficiently attract, recruit, and retain top talent. We specialize in adding power to your full candidate journey from Talent Attraction to Hiring. Our clients include enterprise companies like GE Digital, Vanguard, Motel6, GoDaddy, and Realtor.com as well as fast-growing startups like Anaplan, Earnest, and MyVR. | Visit us online at ProactiveTalent.com

RESOURCES RELATED TO THIS EPISODE

Walmart hiring 150,000 new workers and giving bonuses to current staff https://buff.ly/2UJpVhG

Instacart plans to hire 300,000 more workers as demand surges for grocery deliveries https://buff.ly/3du57nh

Dollar General hiring 50,000 nationwide https://buff.ly/2w7OMDS

Pizza delivery in a pandemic: Domino’s is hiring 10,000 workers https://buff.ly/341cmic

CVS to hire 50,000 workers to deal with coronavirus rush, give bonuses to employees https://buff.ly/3aATIzS

Why PepsiCo is hiring 6,000 full-time US workers during the coronavirus pandemic https://finance.yahoo.com/news/why-pe…

Kroger hiring more than 10,000, changing store hours as coronavirus spurs panic buying https://buff.ly/2yogrBb

Black and Hispanic unemployment is at a record low https://buff.ly/2w25Lr0

Unemployment rate hits record low for Asian Americans https://buff.ly/39qBBeM

Unemployment Rate for Women Falls to Lowest Since 1953 https://buff.ly/2H0ogP9

U.S. Unemployment Rate Falls to 50-Year Low https://buff.ly/2xOO7r7

Jobless claims set to skyrocket by 700 percent in one week as U.S. sees “unprecedented surge in layoffs”—Goldman Sachs https://buff.ly/2x3tPub

Lidl hiring up to 1,000 temporary employees and offering COVID-19 medical coverage :: WRAL.com https://buff.ly/2JyXygZInstacart

Will Begin Offering All Contract Workers Benefits https://observer.com/2019/08/instacar…

CVS Health to Provide Bonuses, Add Benefits and Hire 50,000 in Response to Pandemic https://buff.ly/2Uu47Ia

PepsiCo To Provide Enhanced Benefits To All U.S. Employees And Additional Compensation To U.S. Frontline During Unprecedented Health Pandemic https://buff.ly/39zdDxX

Small businesses could crumble in mere weeks as coronavirus pandemic exacts toll https://buff.ly/2wQBEn2

Small-business owners face tough decisions as they wait for government loans to arrive https://www.cnbc.com/2020/03/30/small…

‘We’re risking our lives’: Why Amazon warehouse workers are walking out over coronavirus fears https://buff.ly/2UvKMpV

Union sues to get hazardous duty pay for federal workers at risk of coronavirus exposure https://buff.ly/1NKpyMc

‘This is not a game’: Perdue plant employees walk out over COVID-19 concerns https://buff.ly/3awiaT2

“Pittsburgh garbage collectors protest, demanding protective gear “We risk our life every time we grab a garbage bag,” one worker said.” https://www.nbcnews.com/news/nbcblk/p…

Uber and Lyft drivers protest to demand more benefits during coronavirus crisis: Rideshare workers are calling for enforcement of California’s AB5 which would allow them at least three days of paid sick leave” https://www.theguardian.com/us-news/2…

Thousands of grocery delivery workers plan to strike for better protection | NBC Nightly News https://buff.ly/3bE7bal

 

How the Coronavirus Affects Recruiting

The impact of the coronavirus is undeniable in our society and especially in the world of work. Layoffs and hiring freezes threaten our economy and cause concern for the future. Despite the worrisome outlook so many businesses are experiencing, there is a great opportunity for those enterprises willing to heed the advice herein.

In this premiere episode of Tribe TV, Jim Stroud – VP, Marketing, reviews the current work landscape and suggests a short-term business strategy that can have long-term positive ramifications. Tune in for a quirky but, informative consultation on how the coronavirus is affecting recruiting and how best to respond.

Tribe TV is brought to you by Proactive Talent, the most recognized and respected name in talent attraction and hiring. Receive free consultative advice from our CEO for a limited time by visiting the Contact Us” page on the Proactive Talent website.