Personalized Search is making your HR blog invisible

The internet is changing. Okay, no news flash there. What may be news for some however, is how fast it is changing. I was online and searching for some things when I started to notice a few things that I wanted to bring to your attention. Hm… let me do it this way…

THE DAY BEFORE YESTERDAY, all information was controlled by big time publishers. A la Citizen Kane.

YESTERDAY, the internet was invented, caught on and now all info is at your fingertips.

TODAY, its all about me.

Or rather, its about you. Umm… as I think about it even more, its really about us. Let me point something out to some, but maybe introduce to a greater number of you and that is the term “social signal.” You know what they are, even if you don’t recognize the term. A social signal is a “Facebook Like” or a Tweet or a Google Plus One. Whenever you do any or all of those things by rank tracker, you are sending a message to a search engine that says, “This content that I just tweeted or liked or “plus-oned” is worthy of your attention Mr. (or Miss or Mrs.) search engine, so rank it a bit higher than other content that is not getting any love from me (or anyone else for that matter.) As a result, when I search Google, I see different results than what you see when you search Google, even if we are searching on the very same thing.

I did a search on the word “Palestine” and compared it to the Google search results I would see if I were in Ireland. What I discovered was:

• Four Links were not featured on both pages
• Four Related searches were not featured.
• Only one had an advertisement
• News, images, et cetera were arranged differently

Hmm… I thought that was curious, since before then I thought that Google results were the same for everyone. On a whim, I started digging about more and began paying closer attention to what I was dismissing at a glance before.

I did a search on the word “recruiting” and noticed that some of the links that appeared had been shared by people connected to me.

I did a few more searches and noticed that the more my connections shared, tweeted or gave some other “social signal” about a certain bit of content, the higher it seemed to rank on Google.

Curiouser and curiouser, but maybe this is just a Google thing. I decided to Bing a few searches and I was surprised by how many of my results were shared by people in my network.

So, I started wondering. If the content shared by my network connections is ranked higher, what about the content that is not being shared by my network connections? What about the content I am not giving “love” to via social signals? I mean, I like and plus one and tweet a lot, but I can’t get to everything. Does this mean that if I blog something and its killer content (hey, it could happen), would only my network and their contacts see it (or at least, are more likely to see it), but the rest of the world overlook it because they are only seeing search results made popular by their network and the social signals sent? Hmm…

As someone who blogs, this gave me a cause for concern. So, the geek in me starting looking around and I noticed a few things. I noticed that Facebook tracks your movements online, even when you are logged out of Facebook. They deny it, but patents don’t lie. (Naughty, naughty Facebook. Pants on fire!)

I also discovered that Yahoo has been doing this for quite a few years as well.

So, if Google is personalizing your search results and Bing is personalizing your search results and Yahoo is personalizing your search results and… well, you get the picture. What does it mean for you as a blogger? For that matter, what does it mean for you as a company promoting your jobs to passive candidates? It means a lot! Mind if I make a few suggestions? Well, right off the bat, make it easy for people to tweet, plus one and Facebook like your content. Okay, that was easy enough. What else? Umm…

Use Twitter’s “Who To Follow” link to find influential people on Twitter. Retweets from authoritative people can help your pagerank. (Okay, so this is a newsflash for some, getting influential people to tweet about your content is the latest “linkbuilding” strategy all the SEO kids are doing these days.

Links from Facebook Fan Pages help a lot as well.

And just in case you have not joined the Google Plus bandwagon, a picture is worth a thousand words. (see below) Imagine writing content, Google indexes it, when people see that content, they click your name, visit your profile and see more content from you. I HIGHLY suspect that this will happen a lot when Google Plus launches its business pages. (Hey Google, hurry up with that!) Just a thought…

Okay, I just wanted to share that with you and hopefully spur some food for thought. If you want to make sure that your network connections see this content, please give it a tweet, a like or a Plus One. Cool? Cool… Please share your thoughts in the comments section.

E’ ya’ later!


I presented at the Australasian Talent Conference #atcsource

A few weeks back, I mentioned that I was visiting Australia and was soo excited about it. Well, I am back and still buzzing over the experience!!! I made a video about it (I know, what are the odds of that?) and wanted to share it with you. Check it out and let me know what you think? Thanks!

Hidden Jobs App Acquires

Hidden Job Services Team Up To Unlock the Hidden Job Market

TRUMBULL, CT – has acquired the rights to the Hidden Job Report blog authored by industry veteran Jim Stroud. The blog will now serve to compliment the Hidden Jobs mobile app and website. Together, the two services will help job seekers tap the hidden job market.

Launched in 2010, delivers a weekly blog post about companies that are hiring. It’s been a great way to uncover new opportunities that have yet to be posted online. The posts have proven to be very popular according to Stroud. “The hidden job market has always been a challenge for traditional job seekers. As such, “The Hidden Job Report” has always been appreciated by job seekers looking for a strategic advantage.”

According to most experts up to 80% of jobs are never advertised. That means job seekers must uncover these leads in order to maximize their search. “Don’t job hunt, …company hunt”, says Chris Russell, founder of the Hidden Jobs App. “Look for companies that are hiring-expanding and get your foot in the door”.

The Hidden Jobs App is a free website and mobile app that directs job seekers to articles, press releases and news stories about companies that have announced hiring plans. It’s an essential tool for any job seeker and recruiters for that matter. The site is currently tracking over 700,000 new job leads. All of which have been announced in the past 90 days.

For more information, contact