[Breaking] Monster wants to give you a professional face on Facebook with BeKnown

I was fortunate enough to get a heads-up on a new initiative that Monster is launching this weekend. They have created a Facebook app called “BeKnown” which (in my words) gives users a professional face on Facebook. Initially I thought it was a “me too” move, as at first peek, I thought it was their answer to “Branch Out.” However, after a closer look under the hood, it looks like a major play by Monster to try to dominate the space quickly (before Linkedin does it).

BeKnown Facebook app

Where I think Monster has an advantage is that they are launching this app in 19 languages covering 35 ccountries (verses BranchOut’s 1 supported language and Linkedin’s 6 supported langauges). Plus a few other goodies Linkedin and Branchout do not have. Such as:

  • Beknown lets you claim and manage company profiles
  • They offer social job posting referrals with reward functionality (although that is pending). This alone will make it a compelling app for many people, maybe ushering a new crop of recruiters to those who are successful with it. Just sayin’… In case that was unclear, they will soon have an option that pays you $X.00 when you refer a hire.
  • Integrated semantic job search (Seems to work well from what I saw)
  • Skills endorsement (surprised Linkedin doesn’t have this on their app. Is it pending? I wonder.)
  • I like the badge thing thing they have going as well (although BranchOut had it first) I suggested that they let people suggest new badges like… umm… when you are mentioned in the media you get a badge. (Fingers crossed for that one.)
  • I LOVE that I can use a different picture on my BeKnown profile and not be restricted to the pic on my Facebook profile. Its not that I’m ashamed of it, just that I think its a wonderful option that will help a lot of people out. (wink)
  • I like that you can import your profile from Monster and Linkedin into your BeKnown profile.
  • I like the separate messaging system that comes with BeKnown because it helps me keep my professional messages and personal messages separate.

Right out of the gate however, I thought that they would have one BIG hurdle to overcome. Since the Monster brand is so well known, I think a lot of recruiters will think of this app and say, “Wow! Now I can search Facebook the same way I search Monster.”  And if you are thinking that, let me advise you that you cannot.

BeKnown Facebook App

My understanding is that BeKnown is a social network and as such, you have to be connected to people in order to connect with them. (A’ la Linkedin) However, you can do a search for specific people and validate that you know them.  I do wish that it provided vanity URLS or even unique URLS so that I could add it to my email signature for example, http://beknown.facebook.com/jimstroud but maybe in the future. (Sorry, that was a random thought.)

BeKnown Facebook App

I think that this is an interesting play for Monster and comes at the right time. If they want to swoop in and dominate, now is the time, as I am sure Linkedin has  a few tricks up their sleeve to give them a run for their money. Right now though, I am wondering if Linkedin will now have to play catch-up when I thought that they would be the ones to do this on a large scale first. (And certainly before an upstart like BranchOut.) Just my two cents…


P.S. I am curious to hear from jobseekers! Does a Facebook app from Monster get you excited? Please leave me a comment and let me know? Thanks!



How To Source International Candidates [free ebook]

My trip to Australia seems to be coming up fast. (Wow! Where does the time go?) I have been speaking to recruiters and sourcers over there to get a feel for what its like to source candidates over there and the feedback has been invaluable. As a way of saying “thank you,” I am giving away a free ebook on “How To Source International Candidates.” Click here to get your copy (even if you’re not able to hang out with me in Australia).

How to source international candidates


Oi, oi, oi!!!