YouTube just did an extreme makeover of their channel pages, mine included. Check it out and let me know what you think. (And if you were to subscribe, I would be forever grateful.) Season two is still all about “social recruiting.” Let me know your thoughts? Thanks…
Social Recruiting news is reported by Jim Stroud. In this episode, Jim discusses LinkedIn’s stellar performance as a company, Google as the most attractive employer and Facebook comments being indexed by search engines. Plus, Jim gives a shout out to the people of mobile recruiting camp.
Social Recruiting, Social Media, Social Networks, Social Search and pretty much whatever Jim Stroud thinks is cool is featured on The Jim Stroud Show. In this episode, Facebook, Google Plus, Instagram and LinkedIn are discussed.
The internet is changing. Okay, no news flash there. What may be news for some however, is how fast it is changing. I was online and searching for some things when I started to notice a few things that I wanted to bring to your attention. Hm… let me do it this way…
THE DAY BEFORE YESTERDAY, all information was controlled by big time publishers. A la Citizen Kane.
YESTERDAY, the internet was invented, caught on and now all info is at your fingertips.
TODAY, its all about me.
Or rather, its about you. Umm… as I think about it even more, its really about us. Let me point something out to some, but maybe introduce to a greater number of you and that is the term “social signal.” You know what they are, even if you don’t recognize the term. A social signal is a “Facebook Like” or a Tweet or a Google Plus One. Whenever you do any or all of those things, you are sending a message to a search engine that says, “This content that I just tweeted or liked or “plus-oned” is worthy of your attention Mr. (or Miss or Mrs.) search engine, so rank it a bit higher than other content that is not getting any love from me (or anyone else for that matter.) As a result, when I search Google, I see different results than what you see when you search Google, even if we are searching on the very same thing.
I did a search on the word “Palestine” and compared it to the Google search results I would see if I were in Ireland. What I discovered was:
• Four Links were not featured on both pages
• Four Related searches were not featured.
• Only one had an advertisement
• News, images, et cetera were arranged differently
Hmm… I thought that was curious, since before then I thought that Google results were the same for everyone. On a whim, I started digging about more and began paying closer attention to what I was dismissing at a glance before.
I did a search on the word “recruiting” and noticed that some of the links that appeared had been shared by people connected to me.
I did a few more searches and noticed that the more my connections shared, tweeted or gave some other “social signal” about a certain bit of content, the higher it seemed to rank on Google.
Curiouser and curiouser, but maybe this is just a Google thing. I decided to Bing a few searches and I was surprised by how many of my results were shared by people in my network.
So, I started wondering. If the content shared by my network connections is ranked higher, what about the content that is not being shared by my network connections? What about the content I am not giving “love” to via social signals? I mean, I like and plus one and tweet a lot, but I can’t get to everything. Does this mean that if I blog something and its killer content (hey, it could happen), would only my network and their contacts see it (or at least, are more likely to see it), but the rest of the world overlook it because they are only seeing search results made popular by their network and the social signals sent? Hmm…
As someone who blogs, this gave me a cause for concern. So, the geek in me starting looking around and I noticed a few things. I noticed that Facebook tracks your movements online, even when you are logged out of Facebook. They deny it, but patents don’t lie. (Naughty, naughty Facebook. Pants on fire!)
I also discovered that Yahoo has been doing this for quite a few years as well.
So, if Google is personalizing your search results and Bing is personalizing your search results and Yahoo is personalizing your search results and… well, you get the picture. What does it mean for you as a blogger? For that matter, what does it mean for you as a company promoting your jobs to passive candidates? It means a lot! Mind if I make a few suggestions? Well, right off the bat, make it easy for people to tweet, plus one and Facebook like your content. Okay, that was easy enough. What else? Umm…
Use Twitter’s “Who To Follow” link to find influential people on Twitter. Retweets from authoritative people can help your pagerank. (Okay, so this is a newsflash for some, getting influential people to tweet about your content is the latest “linkbuilding” strategy all the SEO kids are doing these days.
Links from Facebook Fan Pages help a lot as well.
And just in case you have not joined the Google Plus bandwagon, a picture is worth a thousand words. (see below) Imagine writing content, Google indexes it, when people see that content, they click your name, visit your profile and see more content from you. I HIGHLY suspect that this will happen a lot when Google Plus launches its business pages. (Hey Google, hurry up with that!) Just a thought…
Okay, I just wanted to share that with you and hopefully spur some food for thought. If you want to make sure that your network connections see this content, please give it a tweet, a like or a Plus One. Cool? Cool… Please share your thoughts in the comments section.
E’ ya’ later!
In the VERY near future, I will be making a major announcement. Well, at least, major to me. For you… (shrugging my shoulders). As such, I will not be hawking certain items any longer on my site. (Once you hear my announcement, you will figure out why.) As such, I am having a sort of “fire sale” on said items before they are retired from the web. All that to say, buy now before they are deleted on (or around) July 5th.
How to Find Clients For Your Recruiting Business – Generating business is a challenge in any economy, but it is especially difficult during a recession. Now imagine that you own a Searchfirm and your business is to supply talent when so many people are looking for work. Sound bleak” Sound hopeless” Its not… Jim Stroud shares tips, tricks and strategies for using Google, Yahoo and real-time searchengines to find hidden business leads, then shows you how to automate the process. (Download this ebook now for only $9.95)
The Searchologist Magazine – Designed with Recruiters in mind, Jim Stroud teaches you how to use the internet to find free resumes and passive candidates. These unique and innovative strategies will guide you in finding leads that your competitors overlook everyday. Each issue retails at $24.95 (USD). Click the magazine cover to order that issue.
Issue 4:The Automation Issue
This issue is dedicated to the question, “Hey Jim, how can I put resume sourcing and lead generation on automatic because I don’t have time to do all that stuff?” Plus, how to manage your search strings, how to find programmers worth recruiting, how to get passive candidates to send you their resume and more, lots more. Get your copy now!
Issue 3:How to Prospect The Hidden Job Market
In the latest issue, Jim Stroud details how to use free websites and resources to prospect the hidden job market. Among the topics discussed: How to use Google to find jobs locally and overseas. How, where and why you should post your resume online. How to create a Twitter Resume. How to use Bing to source Executives and more… (lots more) This issue is full of tech tips for job hunters determined to get an edge in their job hunt.
Issue 2: Where are all the online resumes?
In the 2nd issue of The Searchologist Magazine, Jim Stroud asks the question, “How many resumes are there on the internet?” As he does, he takes note on the most popular regions for resumes, the most popular regions for CVs, the most popular formats for online resumes, the most popular top level domains for resumes and discovers the best places online for finding Software Developers and passive candidates in general. And if that is not enough for you, Jim also details how to get your perfect candidate hired, teases with you secret codes and lists over 100 search strings for finding active and passive candidates online, plus… so much more. This is a MUST have issue for Sourcers the world over.
Issue 1:The Searchologist Magazine
Jim Stroud has over a decade of experience in Recruitment Research, Competitive Intelligence and Training with such companies as Google, Microsoft, Siemens and MCI. Inside The Searchologist, he shares unique and innovative strategies for finding top notch talent.
In the premiere issue of The Searchologist, you will find:
* How to source candidates that do not exist
* How to generate leads from instant messenger
* How to generate leads from online news
* How to find clients for your recruiting business
* How to find resumes most Recruiters overlook
* How to generate leads from Flickr
* And more…
Before you spend any money on job boards, read this first! No Recruiter should be without this information.