Cyborgs Rising: The Trend of BioHacking Continues

I read an article recently about Dr. Peter Scott-Morgan, a scientist suffering from motor neurone disease. That’s a disease that causes nerve cells to die and as they do, electrical messages can’t get from the brain to your muscles. Over time, your muscles waste away. When this happens, you lose control over movements; walking, talking, swallowing, even breathing becomes a challenge. Rather than give into this disease, Dr. Peter Scott-Morgan is pursuing a truly innovative approach. He has decided to turn himself into a cyborg, something he calls Peter 2.0. I’ll share some details on that and related news, on this episode of “The Jim Stroud Podcast.”


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Case studies are a way to inspire business process enhancements and spark new ways to do business. I leveraged a lot of ideas from recruitment case studies in the past to assist my clients. Even more so, case studies from other industries that I have adapted to recruiting have been extremely helpful as well. So much so, that I wanted to share a few examples of what I mean. Maybe these ideas will help you with your sourcing and recruiting strategies. Although I pull from various scenarios, the one common thread is text messaging.


CASE STUDY: Pizza Hut increases sales with SMS marketing strategies

During a 15 month period, Pizza Hut setup geofence locations within a half-mile radius of each of their 340 Pizza Hut locations.  Which means that when customers were within a half-mile of any Pizza Hut location, they get a discount coupon via text. The results? The campaign was 142% more efficient in increasing incremental sales than any other channel and 4.4 times more effective than TV ads and 2.6 times more effective than online ads.  


I can imagine doing the same thing when recruiting candidates for Pizza Hut or any other fast food chain. When sending out texts for discounts to people in close proximity who have opted in to receive those  texts, simply add the message that employees get 5% more off as an employee benefit. (Or, employees eat free, if that is an option.) I think it would work, especially when high schools are traditionally closed for the summer season. 

CASE STUDY: Tide Text Messaging Campaign Generates 48,000+ New Mobile Subscribers

Tide successfully promoted their new high efficiency (HE) laundry detergent by inviting customers to subscribe to a text messaging campaign to receive laundry tips, stain solutions, and special offers. The end result was 48,000 new SMS subscribers. 


I can imagine this being used to bolster employee referrals.  How? Employees pass out short codes to peers, friends and acquaintances which would trigger a drip text campaign. Over time, people who have opted in, get pictures and messages showcasing jobs and company culture. What would make this remarkable is that the content features the person who referred the short code. For example, if I referred you to Company X via a short code campaign then, you would see Company X through my eyes. (Perhaps pictures of me at my cubicle or taking a selfie with my workmates and/or picture of me involved in a company sponsored charitable initiative.) Since I referred you personally, seeing me in the recruitment marketing campaign will be more memorable to you. If that idea grabs you, consider leveraging’s text campaign feature. You’re welcome!



After Hurricane Sandy, the Red Cross utilized text messaging to solicit donations. Instead of releasing your credit card information, texting a code to the Red Cross meant that the donation amount was simply added to your phone bill. I have noticed other charities implement this strategy. Presumably, the convenience of this method is what spurred its growing adoption.  


Reach out to candidates in the ATS and encourage them to give to a charity with the company matching their donation fully or up to a certain percent. This is a way to express company’s involvement with the community and give an incentive for people to consider working for the company even moreso. 


Here is a quote from OnTarget Interactive: “The film October Baby sought to attract viewers by launching an SMS text marketing campaign. In advance of the film’s release, fans could text “OCTOBER” to an SMS short code for movie updates and free passes. The opt-in test message contained a short hyperlink to a sneak peek of the trailer, further incentivizing fans with exclusive content. They got the word out about their campaign via their pre-existing email database, channel partners and social media accounts. With their mobile database of 50,000 fans, they were able to boost attendance for the film. They reached the number eight spot at the box office opening weekend, and film became the number one limited-release of all time. Their campaign garnered an 11% click-through rate to watch the exclusive trailer, proving that people are attracted to content that isn’t released to everyone.”


Offer exclusive content to candidates in order to bolster their interest in joining the company. Maybe an “ask me anything” session via Facebook Live (or some other platform) that is invite only. 


And here is a quote from a site called – Barnraisers: “DUNKIN DONUTS: Launched a new text messaging promotion towards young adults in the Boston area. Via a local radio DJ, Dunkin’ Donuts advertised the text message promotion on-air and ran mobile internet ads encouraging people to opt-in to text message promotions. The result was 7,500 consumers opting in. 17% of participants forwarded or showed the text message promotion to their friends. 35% of the participants considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts. 21% increase in store traffic occurred due to the mobile promotion.” 


Get YouTube influencers to convince their followers to opt-in to text message promotions. Not only would you get attention today but, depending on the content, you may continue to get traffic from the campaign when people view the video sometime later. For further inspiration on this strategy, click here to see what the US Navy is doing. 

Can you think of other ways to adapt these marketing strategies ? I would love to hear from you,  if so. Leave a comment below? 

Robots in the Operating Room are the Future and the Present of Healthcare

Robotic Surgeries are the future! And… they are the present. To be clear, robots are not operating on patients alone in operating rooms; at least not yet. What is happening is surgeons are operating in-person and remotely, on patients with the help of robotic arms. Some people this think is a wonderful development and wax eloquently about the advantages whereas other people are like… meh, whatever and think the traditional methods of scalpels in hand is still best. I’ll go over the pros and cons, of robots in the operating room on this episode of “The Jim Stroud Podcast.” | Special thanks to my sponsor –



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Robotic Surgeries are the future! And… they are the present. To be clear, robots are not operating on patients alone in operating rooms; at least not yet. What is happening is surgeons are operating in-person and remotely, on patients with the help of robotic arms. Some people this think is a wonderful development and wax eloquently about the advantages whereas other people are like… meh, whatever and think the traditional methods of scalpels in hand is still best. I’ll go over the pros and cons, of robots in the operating room, after this…

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When you hear someone talk about robots in the operating room, chances are they are describing the Da Vinci Surgical System, which is a robotic surgical system made by the American company Intuitive Surgical. Approved by the Food and Drug Administration (FDA) in 2000, it is designed to facilitate surgery using a minimally invasive approach, and is controlled by a surgeon from a console. The system is used for prostatectomies, and increasingly for cardiac valve repair and gynecologic surgical procedures.

Da Vinci Surgical Systems were used in an estimated 200,000 surgeries in 2012, most commonly for hysterectomies and prostate removals. As of September 30, 2017, there was an installed base of 4,271 units worldwide – 2,770 in the United States, 719 in Europe, 561 in Asia, and 221 in the rest of the world. According to Wikipedia.

Having a Da Vinci Surgical System in your hospital was, and is, a big deal. Its almost a guarantee to get a hospital free publicity like this news report from 2009. {VIDEO CLIP: “da Vinci Hysterectomy Surgery”} Some doctors sing the praises of the Da Vinci system, often citing these 4 advantages.

    1. From an ergonomic point of view, the system is set up better so that the stresses on the body are less, reducing injury rates for surgeons and making it easier on those surgeons who perform multiple procedures without any breaks.
    2. Robotic surgeries make use of dual camera systems, which can provide the surgeon with a clearer view of the area of operation of the surgeon. The enhanced image can help the surgeon to easily maneuver the equipment in tight spaces. This is especially beneficial in procedures that require precision in surgical movements such as neurological or orthopedic procedures.
    3. It also allows for surgeons to carry out procedures from remote locations which is especially handy when there are no surgeons available on site at the hospital.
    4. And while all that is great for the doctor, the patients enjoy the benefits of less post surgical pain. Less blood loss and improved accuracy.

While some doctors see it as wonderful (and that is a LOT of doctors, by the way) the naysayers tend to point out 2 setbacks:

    • If the operating surgeon is not well-trained, accidental injuries can and will likely occur.
    • The cost of robotic surgery is not fixed so, people who are going to undergo treatments facilitated by robotic surgery will have to be prepared to pay higher medical bills. In fact, a 2010 study in the New England Journal of Medicine found that using a robot added about US$3,200 to the average cost of a procedure.

From a patient care point of view and a financial perspective, I wondered to myself if robotic surgery really worth it? Which is why I was glad to stumble across this website – “The Doctor Weighs In” because in one of its articles some very interesting arguments about robotic surgeries were made and worth considering; especially if you are a hospital administrator debating on investing in a da Vinci or some similar system. The title of the article is “Is Robotic Surgery Really a Game Changer?” and here are some of the points it made:

  1. Robotic surgery is a lot more time-intensive than laparoscopic surgery. The author of a paper published in the Journal of Minimal Access Surgery claims that the time taken to complete one surgical case laboriously and meticulously in a robotic operating room (OR) is almost equivalent to completion of four complex laparoscopy cases in other ORs.
  2. It is costlier than laparoscopic and open surgery: The same research paper also details on the cost associated with the use of robotic technology. Robot installation in the ORs required an initial investment of at least $1,500,000 to $2,000,000 and the maintenance costs are estimated to be around $350,000 to $400,000.
  3. It cannot act independently: Robotic hands can access inoperable areas and other remote tissues in the human body. But a surgeon is almost always required to make the decision and guide the robotic tools to perform specific actions.
  4. Keeping up with the Jones: Many surgeons have a little knowledge and no experience of robotic surgery. Considering the increasing popularity of it, there are many of them who would like to join the bandwagon by upgrading their skills and do not want to miss out the opportunity. Many researchers fear that this may actually divert the interest of the surgeons…The ultimate objective of the surgeons should not be to master the skill and join the prestigious team of robo-surgeons but to use it as a tool for improved healthcare delivery and outcomes.

I’m pro-robot in this instance as I think the benefits outweigh the disadvantages. My only concern however is that doctors using this technology might lose the ability to perform these types of surgery without robot assistance. And that might sound strange but ask yourself this, can you recall the phone numbers of the 3 people you call most often? If not, its probably because you are used to asking Siri to connect you or you developed the habit of clicking a name in your contacts and not dialing a phone number. Am I right? Technology is a great way to enhance the skills we already have. If they ever replace our skills to a point that we no longer remember them, then I think we are in trouble.