In this episode of the “Its All Recruiting Podcast,” I had a delightful experience with Julia Gometz of Brandful Code as we discussed so many things, among them:
- Foodies and the concept of “impossible meat”
- Tracking employer brand sentiment when the company is having a bad news day.
- How recruiters can use Persona Style Marketing to inform their recruitment strategies
- Brandful Code’s upcoming whitepaper comparing diverse and non-diverse companies.
- Clean bathrooms as a retention strategy
- Monitoring employee sentiment like a stock ticker then, posting that data on the company career website.
And other things, I don’t immediately recall. Tune in to find out what those were!
ABOUT OUR GUEST
Julia Gometz is an entrepreneur-intrapreneur, strategist, former HR business executive, thought leader and author. She is currently launching a data company called Brandful Code to provide real-time and actionable data for cutting-edge companies. Her 2013 book, The Brandful Workforce: How Employees Can Make, Not Break Your Brand, advises organizations on how to build a workforce that can work “for” the brand, rather than “against” it. The goal of all of her work is to help make every company brandful and improve the lives of employees, consumers and employers. | Contact Julia Gometz on LinkedIn and Instagram @bebrandful
ABOUT BRANDFUL CODE
Brandful Code closes the gap on the most difficult to access data that has the most impact on a company’s brand as seen by employees and customers. Through Natural language processing and advanced analytics, Brandful Code has cracked the code on how brands can elevate in the future, starting now. This startup provides a powerful data platform (five years in the making) aimed at impactful organizational change, eliminating cumbersome processes and putting resources to immediate use where they matter most. Learn more at brandfulcode.com and check out the book, The Brandful Workforce: How Employees Can Make, Not Break Your Brand.
CLEVELAND, November 13, 2019 (Newswire.com) – 
Cody is the founder of Socialwyze, a gig economy mobile platform that allows governments to pay homeless and other unemployed individuals to perform public benefit work. For each dollar contributed to wages, governments are able to 1) provide income to people who need it, 2) execute public benefit work initiatives on an industrial scale, 3) feed a digital sales funnel to social services, and 4) empower individuals to obtain private employment as quickly as possible. Before founding Socialwyze, Cody spent most of his career in medical software. He studied finance and economics at SMU and the London School of Economics. He is extremely passionate about extending the benefits of technology to all members of society. In an age where Bain and McKinsey are projecting 20-33% job displacement from automation by 2030, he is particularly focused on helping to scale a solution to systematically repurpose human capital into meaningful, socially impactful work.
Sachin Gupta is a Computer Science graduate from IIT Roorkee who realized that he loves the sales and marketing aspect of a start-up as much he loves to code. He has worked as a Software Developer at Google and Microsoft before he ventured out to build HackerEarth. As the Co-Founder and CEO of HackerEarth, Sachin wears multiple hats at HackerEarth. In the early days, he was directly involved in product development and writing code. Currently, he leads the Marketing team, overlooks the Sales strategy and drives the Sales team, is responsible for setting up the operations process and actively contributes to Product Management and Strategy. | 